Administrative Team

The Ulu Ambassador Program

Through the ambassador program, we hope to increase public awareness and appreciation of ʻulu as an amazingly versatile, climate-smart, culturally important, ʻāina-grown superfood, and to spotlight the innovative chefs leading its culinary renaissance in both traditional and contemporary ways.Below is an overview which is subject to change now with shutdowns and availability of products. I believe that instead of a sampler box, HUC might just send out one specialty product such as 'ulu flour to ambassadors in exchange for feedback, recipe ideas and promotion.

Chef Receives:
  • Complimentary sampler box containing 20-lb. of minimally processed ʻulu at different maturity stages, co-crops and ready-to-eat ʻulu products
  • Promotion via HUC and Chef Hui website, social media, and e-newsletters 
  • Media opportunities via TV, radio, and public events (optional) 
  • RevʻULUtion T-shirt 
  • Exclusive ʻUlu Ambassador sticker and window cling
  • Opportunities to represent HUC & Chef Hui in the community and online 

Chef Commits:
  • Utilize ʻulu on regular menu through the end of 2020 (does not have to be HUC ʻulu)
  • Provide 1 ʻulu recipe and photo of dish to HUC for public education; recipes will be featured in packs of tearaway recipe cards distributed to grocery stores, at events, in community distributions and posted on HUC and Chef Hui websites; chef will receive credit wherever recipe is used
  • Provide headshot and bio to go on website and in HUC newsletter
  • Share about utilizing ʻulu on social media and tag @hawaiiulucoop @chefhuiHI
  • Provide honest, constructive feedback to HUC on its products provided in the sampler box
  • Share promotion of  HUC CSA boxes for home use
Also as an institution, we will commit to figuring out ways to incorporate ulu or breadfruit into our curriculum. One of the ways we have done that so far was by posing the challenge of using ulu in their recipe submission for the Localicious competition. A handful accepted the challenge and one recipe made it as a finalist! One student(Jay Miguel) decided to put a twist on the usual breakfast hash and decided to use okinawan sweet potato and ulu instead of potatoes.The other dish is a "Fishin Chips". Sort of a play on words. Traditional Fish n Chips is battered fish served with fries. Instead Dahyanna Viado decided to make a Spicy Ahi Poke with Ulu Chips.
Read Hawaii 'UIu Collective's article featuring our Academy of Professional & Public Services here: